October 11 - San Diego Convention Center
The Mobile Augmented Reality event will explore one of the most exciting segments in mobile and truly an extraordinary opportunity for developers, artists, brands, agencies and the enterprise.
Imagine holding your phone or tablet up on a city street and having stores, coupons, discounts, historical landmarks, movie times, even nearby friends overlaid on top.
"Mobile augmented reality to generate 1.4 billion downloads by 2015 as major brands embrace the concept" Juniper Research - Mobile Augmented Reality
This full day event (11-6) will feature the top minds in AR. Topics covered will include:
- What are the current and future uses of AR?
- Effective AR strategies for marketing and advertising
- Entertainment and gaming
- Location based and vision based AR
- Natural feature and planar tracking
- Using QR codes and geotagging
- HUD - AR Glasses
- Using minimal bandwidth for maximum engagement
- Technical challenges
- Protocols and standards
- Brand case studies
- Social networking and social media and AR
- Real estate, enterprise, education, government and tourism AR
Who should attend? - Developers, 3-D Artist, Operators, Brands, Agencies, Publishers, Technology Providers, Gaming Companies, Start-ups, Enterprise, Handset, Tablets and Device Manufacturers, Internet and Search Companies, Content Providers
Research Partner
Legal Partner
Media Partners 
Supporting Events 
