Tuesday October 11 – Room 29 B.&C
11:00- 11:10 Welcoming Remarks from the Chair- Bena Roberts - GoMo News, bnetTV
11:10- 11:30 FILM and Discussion: Mediating Mediums: The Digital 3d
Greg will show his amazing film on overlapping augmented reality and architecture that won him the Thesis Prize at Harvard Graduate School of Design. Greg will be showing the five minute version then taking questions.
Greg Tran – Architectural Designer and Filmmaker – Harvard Graduate School ...
11:30 – 12:00 Mobile AR and the Enterprise
AR embedded in realtime context awareness driven by Big Data analytics supports employees like a live instititutional memory, compensating for the human-to-human transfer of procedures, methods, and in-the-field knowledge that's missing in today's flat management structures. It applies to all levels of the enterprise and all facets of operations, to deliver better efficiency, productivity, and CRM.
Clark Dodsworth, Director, Osage Associates
12:00 - 12:50 SuperPanel Discussion: Effective AR Strategies for Marketing and Advertising
Interested in using AR technology in your advertising and marketing campaigns but not sure how? This panel will cover the essential keys in launching an effective AR campaign and maximizing ROI. We will cover current and future technologies, case studies and unique and creative ways to use augmented reality.
Vivian Rosenthal- Founder and CEO, GoldRun - Founder, Partner, Tronic StudioGene Becker – AR Strategist - LayarBrian Mullins - CEO - DaqriModerator- Bena Roberts -GoMo News..
12:50 – 1:20 Extended Break.
1:20 – 2:10 SuperPanel Discussion: AR Opportunities and Barriers
This session will discuss the evolution of the market and current and future opportunities with AR including key areas for app deployment. We will also cover challenges to deployment and adoption as well as costs involved.
Jay Wright – QualcommSamir Kumar, Director of North American Sourcing - SamsungXavier Leonard - Designers for HumanityClark Dodsworth, Director-Osage AssociatesModerator- Tony Sklar - Bnettv
2:10 – 2:40 Navigating the Mobile AR Legal Landscape
What happens when the ambitious changes in perspective and social interaction promised by AR meets today's increasingly litigious legal system? Brian will summarize some of the likely legal flashpoints that both startups and established developers should be mindful of.
Brian D. Wassom, Attorney, Honigman..
2:40 - 3:10 Augmented Reality in Windows Phone Mango
Starting with the Mango Release of WP7, you now will have the capability to do Augmented Reality. We will cover the basics of what you need to do for AR on WP7. We will cover the Motion API, Compass, and Gyroscope, and build a sample application to show how easy it is to build and AR application for Windows Phone.
Daniel Egan, Developer Evengelist -Microsoft
Taylor McDonald - President SecondSite
3:10– 3:30 Case Study- Chattanooga Public Art Project
The Chattanooga Public Art project is an excellent case study to describe how to leverage existing technology (using existing browsers) and the challenges inherent to not only public art but any other public spaces, venues or
historical sites. Technology is at an amazing place in that no longer do you have to be a computer engineer, code poet, or even own a computer to get into the game.
3:30 - 3:45 Break
3:45 - 4:10 Advanced Practical Education for Future Mobile App Developers
The Digital Arts Center at the UCSD Extension is pioneering an advanced educational program in mobile app development by combining the power of software engineering, digital arts, and mobile application design. The
innovative training curriculum amasses members of the local mobile applications development community and future mobile software developers fostering a practical, studio based approach to learning. Learn how to design, program and produce applications capable of delivering the highest level of technical innovation and user experience. Please join us to learn how your software development and interface/information design skills can be unleashed to harness
the full power of the latest mobile technologies.
Sam Shpigelman - UC San Diego Extension
4:10 – 5:00 The Future of AR
This panel will discuss the future of AR including location based gaming and services, facial recognition, social networking applications and more. We will open this session up to the floor for questions and open discussion.
Brian Selzer, CEO - OgmentoLaurent Gil - CEO - ViewdleRoman Hasenbeck- metaio Brian Mullins - CEO - Daqri. Moderator - Bena Roberts - GoMo News
.5:00 Conclusion of Conference